University of Phoenix - Online Marketing Degree Program

University of Phoenix - Online Marketing Degree Program


At the University of Phoenix, students can begin their studies whenever they choose with the concurrent semester program. This is extremely useful for working professionals who are looking to advance their careers through academic qualifications but do not have the extra time to attend classes. Classes at University of Phoenix are conducted through the internet and students can attend classes from the location of their choice provided they have access to a computer with an internet connection.


From Bachelor to Doctorate, the degree programs at University of Phoenix are designed to give their students comprehensive knowledge in their chosen field. The degree programs blend theoretical concepts with practical applications.


University of Phoenix offers financial assistance with grants and scholarships available by application through the financial aid department. A member of the North Central Association, University of Phoenix is accredited by The Higher Learning Commission. All of the business programs of University of Phoenix are accredited by the Association of Collegiate Business Schools and Programs.

Bachelor of Science in Business/Marketing

Marketing managers are required to be creative, and have good leadership and analytical abilities in order to manage a marketing department. The Bachelor of Science in Business/Marketing degree program of University of Phoenix helps you develop these and identify customer needs.


The Bachelor of Science in Business/ Marketing degree program bridges the gap between practical and theory application. During study, you will get an overview of accounting, research, business law, finance, technology and management. To earn this degree, you need to demonstrate a detailed understanding of the course structure. The business courses at University of Phoenix put special focus on globalization, e-business, technology, collaboration, ethics and innovation.


By successfully completing a Bachelor of Science in Business Marketing degree, you will learn about consumer behavior, international marketing, advertising and public relations. To earn a Bachelor of Science in Business Marketing degree, you need to finish three courses. These include public relations, marketing research and integrated marketing strategies. Students are also required to finish three additional business elective courses.

Master of Business Administration/Marketing

The Master of Business Administration Marketing degree program at University of Phoenix is designed to meet the requirements of a wide but unique population. Some of those able to benefit from the MBA in marketing course may be working as a supervisor or manager and this would help their career.

To get an admission into Master of Business Administration/ Marketing degree program of University of Phoenix, you must possess Bachelor degree with an experience of at least three years in the field of business. With Master of Business Administration/ Marketing degree, you will develop an understanding of marketing applications and concepts. This degree program is ideally suited for students that are looking to enhance their marketing skills and give their career a boost. To earn Master of Business Administration/ Marketing degree, you need to complete 15 credit hours.